What started as a weekend escape quickly turned into a full-on lifestyle. Kelly Keith-Ashton, a Colorado-based Jeep enthusiast, and her beloved Jeep Lucy have spent years exploring the rugged beauty of the backcountry—mud, mountains, and everything in between.

Fueled by a deep love for adventure and the freedom of the open trail, Kelly began sharing her off-road experiences with friends and fellow Jeep lovers. Soon, her passion grew into something more: a brand dedicated to the Jeep community. From custom decals and apparel to gear inspired by real-life adventures with Lucy, Kelly’s online store is all about celebrating the spirit of off-roading.

Whether you're just getting into the Jeep life or you've been hitting the trails for years, Kelly’s journey is a reminder to get out, get dirty, and enjoy the ride. Lucy isn’t just a Jeep—she’s a symbol of strength, freedom, and the wild road ahead.